12-week Personalised Nutrition and Lifestyle Coaching Program
Get more than just a diet plan. Work with a dedicated coach who helps you build consistency, improve your nutrition and make progress around your real-life schedule.
- Dedicated personal coach and chat support
- Personalised nutrition and home/gym workout plans
- Daily accountability and habit-building support
- Progress check-ins and plan adjustments
- Primefit app access for habits and progress tracking
Who this is for: Busy professionals, frequent travellers, and anyone who wants to feel healthier, improve their energy, and lose fat for the long term especially those who are tired of restrictive diets. Build sustainable habits, feel better in your body.
SEE WHAT'S INCLUDED
Lose Fat. Build Better Habits. Feel Better.
A clear plan helps you start. A dedicated 1-on-1 coach helps you keep going.
Primefit SHRED is a 12-week virtual coaching program combining personalised nutrition guidance, workouts, habit-building and ongoing accountability, along with enhancing your daily energy levels and how you feel, so you don’t have to start another fancy diet again.
Whether you’re restarting your fitness journey or struggling to stay consistent, SHRED gives you structure and support to work towards your goals without extreme diets or unrealistic routines.
Your Own Coach. Not Just Another Plan.
Knowing what to do is only part of the journey. Following through when life gets busy is where support matters.
Your personal wellness coach helps you navigate challenges, stay accountable and keep moving forward through follow-ups, motivation and practical guidance.
The goal isn’t to be perfect for 12 weeks. It’s to build a healthier routine you can keep improving.
What You Get In The Program:
1. Dedicated 1-on-1 Coaching
Get personal support throughout your 12-week journey. Your coach helps you work through obstacles, stay focused and get back on track when things don’t go to plan.
2. Personalised Nutrition Guidance
Receive nutrition guidance tailored to your goals, food preferences and lifestyle. Learn how to make more consistent choices and understand the habits behind your progress.
3. Workouts Built Around Your Life
Follow a personalised workout plan designed around your current ability, available equipment and goals. No gym membership required.
4. Weekly Progress Reviews
Review your progress with your coach, identify what’s working and address challenges. Your approach can be adjusted as needed throughout the program.
5. Primefit App and Habit Tracking
Use Primefit’s digital coaching tools and AI-supported habit tracking to monitor your routines, build awareness and stay connected to your goals.
6. Ongoing Chat Support
Ask questions, seek guidance and get support during your program—rather than feeling stuck or having to work everything out yourself.
What Can You Work Towards in 12 Weeks?
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Sustainable fat loss without an all-or-nothing approach.
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Better nutrition choices and more balanced daily routines.
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Improved fitness, movement and stamina.
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Greater consistency with workouts and healthy habits.
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More confidence in understanding your food and lifestyle choices.
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Practical knowledge you can continue using beyond the program.
Results vary based on your starting point, participation and individual circumstances. SHRED focuses on the habits and behaviours that support progress—not promising the same outcome for everyone.
What Happens After You Join?
Step 1 - Complete Secure Checkout
Purchase your 12-week SHRED program through our website.
Step 2 - Complete Your Onboarding
Share your goals, lifestyle, food preferences, activity level and relevant training considerations so your coach can understand your needs.
Step 3 - Connect With Your Coach
Your dedicated 1-on-1 coach will contact you through WhatsApp to guide you through the next steps.
Step 4 - Receive Your Personalised Plans
Your nutrition guidance and workout routines will be prepared around your goals, preferences and circumstances. You’ll also receive instructions for accessing the Primefit coaching app.
Step 5 - Start, Review and Keep Going
Begin following your plan with ongoing accountability, chat support and weekly progress reviews throughout your 12 weeks.
Is SHRED Right for You?
SHRED is designed for you if:
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You repeatedly start and stop your fitness journey.
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You’ve tried diets or workout plans but struggled to maintain them.
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You want personal guidance instead of another generic plan.
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You need accountability and encouragement when motivation drops.
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You want to understand healthier habits, not just follow instructions.
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You’re ready to work towards fat loss with a more sustainable approach.
You don’t need to be an experienced gym-goer. You need a willingness to start, participate and keep working on your habits.
Real People, Real Progress
1,000+ clients - 4.6/5 rating - Get Started in 24 hours - Coach-led.
FAQ
Many fitness programs rely on restrictive diets, intense workout schedules, or short-term solutions. Our approach combines proven training principles, practical nutrition strategies, and sustainable habit-building to help you lose body fat, build lean muscle, and improve your overall fitness without sacrificing your lifestyle.
The key is having a plan that works with your life, not against it. We take your work schedule, stress levels, travel commitments, and personal responsibilities into account to create a realistic approach you can maintain. Instead of starting over every few weeks, you'll build a consistent routine designed for long-term progress.
You don't need to spend hours in the gym to make meaningful progress. The program focuses on efficient workouts and practical nutrition strategies that fit into a busy schedule. Your exact time commitment will depend on your goals and plan, but the aim is to make fitness manageable even with a demanding career.
Absolutely. Your fitness routine shouldn't fall apart every time you travel. You'll learn how to adapt your workouts to hotel gyms or limited spaces, make smarter food choices while eating out, and maintain consistency even when your schedule changes. The goal is to help you make progress wherever work takes you.
Yes. You can build strength, improve body composition, and feel fitter at any age. Your training and nutrition should reflect your current fitness level, recovery needs, and goals. With a structured approach and consistent effort, getting stronger and healthier after 40 is an achievable goal.
Not at all. Your plan should fit around real life, including restaurant meals, family gatherings, and social occasions. You'll learn how to make balanced food choices without following unnecessarily restrictive diets. The focus is on building sustainable habits, not eliminating everything you enjoy.
Your results will depend on your starting point, consistency, training experience, and nutrition. Over 90 days, you may notice improvements in strength, muscle definition, energy, and body composition. We'll focus on measurable progress and realistic milestones rather than promising identical results for everyone.
Primefit SHRED costs AED 699 for 12 weeks, including personalised nutrition guidance, home or gym workout plans, dedicated coach support, and ongoing accountability. No recurring monthly subscription.
We work with you to review your progress, adjust your plan, and help you move forward. If you're still not satisfied, you may qualify for a refund under our programme guarantee terms.
If you want to lose fat, improve your energy, feel healthier, and build habits that last, Primefit SHRED is for you. Your journey starts with a personalised onboarding assessment call immediately after signup.
They Took Action
15 minutes a day
